DTC Email Frequency Calculator

How many emails should I send as a DTC brand to my subscribers per month? Below is a free, detailed calculator to answer that question.

Tipping point (max net):3emails/month

Assumptions

Starting list size100,000

Active subscribers at month start.

Open rate25%

Unique opens / delivered.

Click rate (CTR)2.50%

Unique clickers / delivered.

Placed order rate (from clicks)3.00%

Orders / clicks (conversion).

Average order value ($)$70

Derived base revenue/delivered: $0.0131

Response decay k0.08

Each additional send is multiplied by e^-k.

Unsub base per send0.03%

Spam complaint base0.01%

Inbox placement (Deliverability) base94%

▼ Advanced (slopes + deliverability + economics)

Unsub slope per add'l send0.005%

Spam complaint slope0.002%

Gmail complaint threshold0.30%

Deliverability penalty max30%

Penalty steepness10

Subscriber LTV ($)$25

Which assumptions shift the peak net the most (with a +10% bump)

Click rate (CTR)+$341

Placed order %+$341

AOV+$341